We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the Website to evaluate and develop our website. This is known as ‘digital analytics’. We may also record certain information that customers provide during a Website purchase or other process.

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We use required cookies to perform essential website functions. For example, they’re used to log you in, save your language preferences, provide a shopping basket experience, improve performance, route traffic between web servers, detect the size of your screen, determine page load times, improve user experience and for audience measurement. These cookies are necessary for our websites to work.

Analytics

This information allows us to understand individual behaviours and needs more accurately. For more information on how Google uses the data collected via this service, see here: http://www.google.com/policies/privacy/partners/

To opt out of being tracked via Google Analytics, you can also use Google’s opt-out browser add-on: https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh?hl=en

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Marketing

We and third parties use advertising cookies to help understand what adds may intrest you. They're also may be used to track which ads you click on or purchases you make after clicking on an ad for payment purposes, and to show you ads that are more relevant to you. For example, they may be used to detect when you click on an ad and show you ads based on your social media interests and website browsing history.

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